The Ultimate Cleansing Pleasure
OUR VALUES

In 1967, we created the Duru brand to bring joy into the cleansing routine of you and your family. With our half a century experience and delicate care for our customers, we produce high quality bar soaps, liquid soaps, shower gels and hair care products to provide you the most sensual and pleasant cleansing experience.

As we believe that everyone should experience the blissful cleansing we passionately and diligently create, we deliver our products to over 100 countries, and we continue to grow and expand, bringing the ultimate cleansing pleasure to hundreds of millions of consumers all over the world each year.

BRAND HISTORY